Muvi Cinemas: Data Driven Environment using Looker & BigQuery
We helped Muvi unlock the full potential of their data by creating Key Performance Indicators using Looker & LookML. We organized training with seamless preparation and execution, and worked on change management to ensure all users adapt to the change.
The challenge
The cinema industry was already well-capitalized by leading companies who held the highest market shares. Muvi Cinemas needed to think outside the box to realize its vision and keep up with the competition. A next-generation data platform with near real-time data analysis capabilities was paramount — one that would ingest data from all their data sources.
The solution
We created a single source of truth for reporting and BI needs, allowing Muvi to develop more complex analytical use cases for forecasting and prediction under Looker. BigQuery was used for data warehousing with Fivetran for the data pipes and ETL, along with tools to integrate with existing data sources in near real-time or batches. Looker was used for BI and data governance.
The result
Looker is helping Muvi Cinemas get the insights, and BigQuery allows the loading of tons of data in a matter of seconds. With Looker, they maintain data accuracy, allow only authorized people access to the data, and avoid human mistakes with the help of alerts and other functionalities. The full solution helped them increase revenue with data-driven decisions.
Data agility and accuracy allow making informed decisions in the nick of time to seize opportunities. Looker made this possible with its top-notch semantic layer. No wonder Muvi is now a market leader, with the help and amazing support from our key partner iSolution and Google.
Muvi Cinemas
Muvi Cinemas is the first home-grown cinema brand and the leader in screen count in the Kingdom of Saudi Arabia. It was founded in 2019 with a very broad vision: to inspire the hearts and minds of the nation. With 195 screens, 23,007 seats in 21 locations, it is known to offer diverse and immersive experiences combined with unlimited options.